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Practice Online Identity
High Update
includes two domain names, with and without hyphens registered
in your practice name and includes all registration and renewal
fees.
Mail Features
A High Update subscription
brings you all the advanced mail management features included
in a Web and Mail package.
The mail control panel, unlimited e-mail addresses for you,
your staff, your services and the practice cat. Industrial
strength virus scanning is still included
Web Site
High Update is all about
helping you create a practice web site that will attract regular
repeat visits from your existing clients. Visits that you
can use to improve your standing within your local community,
use to promote improved animal care and use to generate income
for your practice.
Content, Content, Content
Paraphrasing the estate agents mantra, if propery is all location,
location your web site is, quite definitely, content, content,
content.
What Content?
The immediately "obvious" content
- pet advice or an online shop - aren't the best solution
if you want to attract your existing client base to visit
and revisit. There is only one tyoe of content which works.
Newsy and magazine type articles about you, your practice,
your staff and most importantly, about your clients, their
animals and the area you all live in.
Read this article for more.
Staff Commitment
This kind of copy can only be produced
by you and your staff. We suggest that you spread the load
rather than heaping it all on your desk or on the shoulders
of a single member of staff. A diary by the newest trainee
will certainly attract more visitors than a long treatise
on anal glands!
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