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6.00 Summary
The growing number of people using the internet means
that you will need to develop an effective web presence, if not
immediately then fairly soon.
There are three main areas to consider.
First
There is a growing commercial imperative to ensure that your potential
clients, as they transfer their allegiance from printed directories
to the search engines, are easily able to find details of your surgeries
online.
Second
You need to consider what online services you are going to provide
for your existing clients. If you already create a newsletter or
write articles for your local press then these will translate fairly
readily into web content. If you don't then you need to decide if
developing your site content for the benefit of your existing clients
is going to provide your practice with a reasonable return.
Finally
You need to investigate how to integrate the new communication technologies
into the daily routine of your surgery. Your clients are probably
already wishing that they could e-mail you with a query before leaving
for work rather than having to give up their break to phone.
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