1.08 Your free Any UK Vet site

The internet has grown on a reputation for generosity in the provision of information. Your free web site on Any UK Vet is no exception. You can add more information for free than you could get into a full page Yellow Pages ad costing thousands.

Every surgery
The Any UK Vet site contains individual listings for every surgery, right down to the smallest branch. One entry is for a clinic held in a village hall for just an hour a week. The first thing people want to know is their nearest surgery - if they didn't there would be far fewer practices maintaining branch surgeries in every outpost of pet owning population - listing surgeries individually makes this easier.

Logging on
Every surgery listing has its own control panel. Through this you can edit your basic contact information and also add a wide range of other information about your surgery. You can add details of your surgery hours, the species you treat, the standards you have achieved and the services you provide.
If you have more than one surgery you can create links between them. You can add an e-mail link for clients to contact you if they choose. You can add a link to your practice web site if you have one.

Free text
You can add a welcoming message for visitors. This is a block of text, the search engines favourite, and it has the effect of making your listing more likely to appear in search engine results. Your hours appear on their own page - so do referral services if you offer them. There is plenty of available space for yet more text.

Indexed
Your free site can end up with several pages. Each of these is indexed by the major search engines. Pages on the site are designed to rank well, particularly for searches like “vet in placename”. Because it is a large site with thousands of unique pages on a consistent theme, entries from the Any UK Vet site generally appear high in search engine results.

Interlinking
If a potential client of your practice looks online for a vet they will quickly find an Any UK Vet practice listing, possibly yours, possibly a surgery near you. Every page of every practice listing has a search box. Users can enter their postcode or a placename and get a list of their nearest vets.

Counterproductive?
It may seem counterproductive to have a search box to take visitors away from your free site once they have found you – but just think of all those other surgeries in your area with search boxes that are bringing clients to your listing.

Powerful Searches
Once users have found the list of their nearest surgeries they can limit the results to just show the surgeries that treat the specific species they own or offer the particular service they need. Surgeries that haven’t added the information for their surgeries don’t appear in these results.

It is time to consider the needs of your existing clients.

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