1.08 Your free Any UK Vet site
The internet has grown on a reputation for generosity
in the provision of information. Your free web site on Any UK Vet
is no exception. You can add more information for free than you
could get into a full page Yellow Pages ad costing thousands.
The Any UK Vet site contains individual listings for every surgery,
right down to the smallest branch. One entry is for a clinic held
in a village hall for just an hour a week. The first thing people
want to know is their nearest surgery - if they didn't there would
be far fewer practices maintaining branch surgeries in every outpost
of pet owning population - listing surgeries individually makes
Every surgery listing has its own control panel. Through this you
can edit your basic contact information and also add a wide range
of other information about your surgery. You can add details of
your surgery hours, the species you treat, the standards you have
achieved and the services you provide.
If you have more than one surgery you can create links between them.
You can add an e-mail link for clients to contact you if they choose.
You can add a link to your practice web site if you have one.
You can add a welcoming message for visitors. This is a block of
text, the search engines favourite, and it has the effect of making
your listing more likely to appear in search engine results. Your
hours appear on their own page - so do referral services if you
offer them. There is plenty of available space for yet more text.
Your free site can end up with several pages. Each of these is indexed
by the major search engines. Pages on the site are designed to rank
well, particularly for searches like vet in placename.
Because it is a large site with thousands of unique pages on a consistent
theme, entries from the Any UK Vet site generally appear high in
search engine results.
If a potential client of your practice looks online for a vet they
will quickly find an Any UK Vet practice listing, possibly yours,
possibly a surgery near you. Every page of every practice listing
has a search box. Users can enter their postcode or a placename
and get a list of their nearest vets.
It may seem counterproductive to have a search box to take visitors
away from your free site once they have found you but just
think of all those other surgeries in your area with search boxes
that are bringing clients to your listing.
Once users have found the list of their nearest surgeries they can
limit the results to just show the surgeries that treat the specific
species they own or offer the particular service they need. Surgeries
that havent added the information for their surgeries dont
appear in these results.
It is time to consider the needs of your existing
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