Why So Effective?
The Any UK Vet web site has been specifically designed so
that potential clients, looking online for a veterinary surgery,
can readily and directly find information about your practice
using the most common means of searching for information on
the Internet - the major search engines.
The Major Search Engines
There are around a dozen major search engines.
It is almost impossible for anyone to be online without finding
at least one of them. An MSN search box is built into Internet
Explorer. People connecting through AOL or Yahoo have AOL
or Yahoo searches prominent on their portal page. Hotmail
users find a link to search with MSN when log in. The remaining
minority rapidly find one of the independent search engines
- with Google well enough known that its name is in the process
of entering several languages as a verb..
Around 85% of first visits to web sites come through one of
the major search engines. The remaining 15% mostly arrive
through links from other web sites - probably found themselves
via a search engine. Very very few first visits arrive through
users typing a web address into their browser.
All the major search engines run automatic programs - known
as robots - that visit web pages and index their contents.
They can only index the pages they can get to - and they only
index the text on the page, not the images or effects. The
Any UK Vet site, and your free surgery listing, is designed
to be easy for the search engine robots to access and presents
all your surgery information in a form that they find easy
to read and index.
All the major search engines try to ensure that the results
they return for any query are as relevant as possible to the
user. one of the ways they do this is by counting and assessing
the number and quality of incoming links - that is links from
other web sites - pointing at each site. The Any UK Vet site,
with thousands of pages covering the whole of the UK, attracts
a large number of incoming links and so tends to rank well
with surgery listings appearing high up in the results returned.
Improving your own surgery ranking
The way that the Any UK Vet site is designed means that your
free listing is indexed as a mini web site in its own right.
If the words on your free listing match the words used by
someone looking for a vet in their area then your practice
will appear high in the search results. You can influence
this by adding extra relevant text to your pages in your message
and on your hours page.
Other online directories that show UK veterinary practices,
including the online versions of the Yellow Pages ( yell.com
) and Thompsons ( thomweb.co.uk
) print directories, don't let the major search engines see
details of your surgery.
To start with, online directories aren't universally known
in the same way as the major search engines. Before a potential
client can find out about your practice they first have to
find the directory. They then have to enter their query -
a county, place or postcode - and finally the directory delivers
a custom created temporary web page to their browser.
When search engine robots arrive at the directory they get
stuck at the first search box. They don't know what search
terms to use - and in any case could never search on every
category and place - so they don't get to see any details
of your surgery to add to their index.