Why So Effective?

The Any UK Vet web site has been specifically designed so that potential clients, looking online for a veterinary surgery, can readily and directly find information about your practice using the most common means of searching for information on the Internet - the major search engines.

The Major Search Engines
There are around a dozen major search engines. It is almost impossible for anyone to be online without finding at least one of them. An MSN search box is built into Internet Explorer. People connecting through AOL or Yahoo have AOL or Yahoo searches prominent on their portal page. Hotmail users find a link to search with MSN when log in. The remaining minority rapidly find one of the independent search engines - with Google well enough known that its name is in the process of entering several languages as a verb..

85%
Around 85% of first visits to web sites come through one of the major search engines. The remaining 15% mostly arrive through links from other web sites - probably found themselves via a search engine. Very very few first visits arrive through users typing a web address into their browser.

Indexing
All the major search engines run automatic programs - known as robots - that visit web pages and index their contents. They can only index the pages they can get to - and they only index the text on the page, not the images or effects. The Any UK Vet site, and your free surgery listing, is designed to be easy for the search engine robots to access and presents all your surgery information in a form that they find easy to read and index.

Linking
All the major search engines try to ensure that the results they return for any query are as relevant as possible to the user. one of the ways they do this is by counting and assessing the number and quality of incoming links - that is links from other web sites - pointing at each site. The Any UK Vet site, with thousands of pages covering the whole of the UK, attracts a large number of incoming links and so tends to rank well with surgery listings appearing high up in the results returned.

Improving your own surgery ranking
The way that the Any UK Vet site is designed means that your free listing is indexed as a mini web site in its own right. If the words on your free listing match the words used by someone looking for a vet in their area then your practice will appear high in the search results. You can influence this by adding extra relevant text to your pages in your message and on your hours page.

Other Directories
Other online directories that show UK veterinary practices, including the online versions of the Yellow Pages ( yell.com ) and Thompsons ( thomweb.co.uk ) print directories, don't let the major search engines see details of your surgery.
To start with, online directories aren't universally known in the same way as the major search engines. Before a potential client can find out about your practice they first have to find the directory. They then have to enter their query - a county, place or postcode - and finally the directory delivers a custom created temporary web page to their browser.
When search engine robots arrive at the directory they get stuck at the first search box. They don't know what search terms to use - and in any case could never search on every category and place - so they don't get to see any details of your surgery to add to their index.